Meta’s Muse has reached second place in the US iOS App Store charts after recording more than 83,000 domestic downloads, according to Sensor Tower data supplied to TechCrunch. The early result gives Meta a visible position in consumer AI agents, but it falls short of the company’s biggest app launches.
Muse moved from fourth place on Wednesday to second on Thursday. The ranking measures relative chart position at a moment in time, while the download estimate covers only iOS in the United States. Web and WhatsApp use are not included, and Android download figures were unavailable.
A High Rank With a Modest Launch Total
The iOS chart position makes Muse easy to discover, yet comparisons show a slower opening than Meta achieved with other products. Threads recorded more than 4.3 million US downloads on its first day, according to the cited data, while the Meta AI app reached 108,000 domestic downloads at launch.
ChatGPT exceeded half a million US installations in less than a week when that was its only market. TechCrunch estimates that an even daily distribution would equal roughly 83,300 installs per day, a total Muse needed about twice as long to reach. That calculation is illustrative because launches rarely distribute downloads evenly.
Muse’s Android performance is much weaker so far: the app ranked 338th in Google Play’s Productivity category. Without an Android download estimate, that position cannot be combined with the iOS number into a complete mobile audience.
The limited geography also matters. Muse is available only in the United States, so the comparison mixes products with different launch conditions and brand histories. A second-place ranking therefore signals attention, not yet durable use, retention or revenue.
The Agent Market Is Forming Quickly
Meta is positioning Muse as a general consumer agent that performs tasks on a person’s behalf. The company is competing with large AI developers as well as narrowly focused assistants for work and family organization. TechCrunch identifies Instinct as Muse’s most immediate peer among simple agents aimed at everyday consumers.
Instinct was recently valued at $2.5 billion and has raised $350 million. It operates through text messages and has added email addresses, payments and password-manager integrations, location sharing and a feature allowing users’ agents to coordinate plans. Those capabilities and financing do not establish adoption comparable with Muse; the source supplies no equivalent Instinct download figure.
Muse’s early chart movement follows its launch earlier in the week. A recent article already established the product’s privacy and security design. The new information is commercial: how quickly people are installing it and how that pace compares with prominent consumer apps.
Trust Could Shape the Growth Curve
Using Muse requires giving Meta additional personal information so the agent can act. The launch came only days after the company agreed to an $18 billion multistate settlement in litigation over alleged consumer harms from social media. TechCrunch also points to Meta’s history of data controversies and regulatory penalties as context for potential hesitation.
Those events may influence adoption, but the source does not demonstrate a causal connection between public trust and the first two days of downloads. Timing, platform promotion, availability and product awareness could also affect the numbers.
Sensor Tower’s snapshot is too early to decide whether Muse is succeeding. It does show that a strong chart rank can coexist with a launch much smaller than Threads, Meta AI or ChatGPT. The metrics needed next are continued installations, active use and retention after initial curiosity fades.
For Meta, the strategic question is whether its existing reach can overcome the additional trust demanded by an agent with permission to act. Eighty-three thousand iOS downloads create a meaningful first cohort. They do not yet show that consumers will make Muse a persistent part of daily life.
